A video infomercial on your website can generate three times more customers. If you are a business owner, you cannot afford to miss this medium. Infomercials are a great way to educate customers about the service or product you provide. Infomercials, also called long-form television commercials, are 30-minute programs designed to motivate viewers to request more product information, to place an immediate order, or to purchase a product at a retail outlet. The body of the program informs, entertains, builds credibility, explains product benefits, and handles anticipated objections. Several two- to three-minute ads within the infomercial further explain benefits, demonstrate the product, present the offer, and give a toll-free number and other ordering information. Infomercials on national cable networks and local broadcast stations in all 212 markets nationwide provide for wide audience selection. Infomercials do better than most other marketing mediums is to create demand. Some infomercials may appear silly or tacky. There is a good chance they create that image because a particular product or audience might not warrant a million-dollar production. The pitch may be at an unsophisticated audience that enjoys entertaining sales. Many of these programs have at least one thing in common: they sell products like crazy. Because they respond to the needs, demands, and tastes of their audiences. They provide product information that is important to their audience in a way that is interesting to that audience.

Electrical Power Grid Cyber Security

The federal government of the United States admits that the electric power transmission is susceptible to cyberwarfare. The United States Department of Homeland Security works with industry to identify vulnerabilities and to help industry enhance the security of control system networks, the federal government is also working to ensure that security is built in as the next generation of smart grid networks are developed. In April 2009, reports surfaced that China and Russia had infiltrated the U.S. electrical grid and left behind software programs that could be used to disrupt the system, according to current and former national security officials. The North American Electric Reliability Corporation (NERC) has issued a public notice that warns that the electrical grid is not adequately protected from cyber attack. China denies intruding into the U.S. electrical grid.89 One countermeasure would be to disconnect the power grid from the Internet and run the net with droop speed control only. Massive power outages caused by a cyber attack, could disrupt the economy, distract from a simultaneous military attack, or create a national trauma.